Ja Rule = Jay McInerney
In the 1980s, McInerney was a fresh-faced up-and-comer whose novel Bright Lights, Big City had just taken the New York literary world by storm. Similarly, Ja Rule exerted an iron-fisted rule over the radio waves in the late 1990s and early 2000s. McInerney and Ja Rule both celebrated cocaine culture and had an arsenal of flashy new-fangled tricks up their sleeve to impress their audience. And now, when you mention either of their names, everyone groans.