1. Barack Obama has officially announced that he’s running in 2012; watch his kick-off campaign video — which is notably missing both the President and any talk of “change” — here.
2. NPR is streaming Tomboy, the new Panda Bear record. [via Pop Candy]
3. UK Skins co-creator Jamie Brittain has decided to stop working on the show after six “series” (seasons). “I’ve just said everything I want to say. It’s time for new writers to come forward and portray their truth about teenagers.” [via Digital Spy]
4. James Franco didn’t shut down his Twitter account because of April Fool’s Day; it was actually pressure from corporate sponsors. “Social media is over … My thought was ‘This is my Twitter. I can do whatever I want.’ But certain companies I work with contacted me about what I was saying.” [via Wonderwall]
5. Today is The Morning News Tournament of Books Championship Match , Freedom versus A Visit From the Goon Squad. We don’t know about you, but our money’s on Jennifer Egan.
Bonus link: Pinhole Hasselblad DIY Project