Jay-Z — “99 Problems”
“99 Problems,” produced by Rick Rubin, was the third single from Jay-Z’s The Black Album. The track’s Mark Romanek-directed music video is shot entirely in black-and-white and sees Jay-Z and Rubin cruising through the streets of Brooklyn, showcasing the street life that shaped Hova as a rapper. That the pair spent most of the shoot interacting with regular New Yorkers suggests that this video has a plethora of great behind-the-scenes stories. Also, the video’s violent final scene is frequently edited out when played on most networks — it would be valuable to have Romanek or Jay-Z’s thoughts on the controversial ending.