Spotify: Do You Need It? The Flavorpill Guide

Streaming music site Spotify seems to be a way of life across the Atlantic, so there’s been plenty of excitement among music lovers about the service’s belated arrival in the US. As you’ve probably read elsewhere, you can get straight onto Spotify if you sign up for one of its two levels of premium service (for $5 or $10 a month, depending on which option you choose). If you’re not ready to start throwing cash at a product without having seen it first, however, you need to wait for an invitation to sign up for a free account. Happily, due to a bit of creative wangling, we’ve got ourselves an account already, so let us save you the trouble with Flavorpill’s essential guide to Spotify — what it is, what it does, and whether you’re going to actually want it or not.

Probably the most accurate description of Spotify comes from Wired: “It’s like a magical version of iTunes in which you’ve already bought every song in the world.” Once you’ve signed up for an account and downloaded the client application, you’re greeted with an interface that looks for all the world like a dark-themed version of iTunes. The application clearly wants to be your player for everything — it also imports the contents of your existing iTunes library into its own catalog. The message is clear: you’ll never need another music player again!

Whether this is the case remains to be seen. As far as basic operation goes, Spotify is certainly pretty slick —streaming is quick and reliable, and the catalogue is exhaustive, thanks to the grueling negotiations with major labels that meant that Spotify took so long to get here in the first place. If you’ve used Grooveshark, you’ll find that Spotify is basically a more polished, comprehensive and, um, legal version thereof — you search for tracks, albums or artists, hit “play,” and off you go. So far, so good.

Until the ads start.

As we mentioned, there are three tiers of Spotify subscription: Free, Unlimited ($5 a month), and Premium ($10 a month). If you’re still in the queue for the free application in the hope that you’ll be able to get by with it alone, let us disabuse you here and now of any such notions: for anything beyond just taking a look at Spotify and learning how it works, the free application is pretty much useless. We say this for two reasons. First, there’s a monthly 10-hour cap for free accounts in Europe, and we expect something similar will be imposed in the US eventually. But whether or not this comes to pass, it’s the second reason that makes the free Spotify unusable: the ads.

Understandably, the free application is ad-supported. This is all very well, but the ads aren’t just on your screen — audio ads play periodically between songs. This is intrusive enough, but the kicker comes when you try to mute them — you can’t. They’ll actually detect that your sound is off, and pause until it comes back on again. Quite why any advertiser thinks this is going to endear anyone to their product is unclear, but in any case, it means that if you actually want to use Spotify without throwing your computer out the window, you’ll need the paid version. And so, the question becomes: is it worth paying $5 or $10 a month to stream music from the cloud instead of using free services like Grooveshark or Last.fm? And if so, is Spotify a better option than, say, Rdio or Qriosity?

Basically, all the $5 a month version does is get rid of the godawful ads and any listening cap that may eventually be imposed. You need the $10 a month version for any additional features, which are largely based around mobile and offline listening — Spotify Premium allows streaming to your phone, as well as cached offline listening for both phone and computer (a godsend for New Yorkers riding the subway). Unfortunately, we can’t tell you much about the mobile application, because our shitty, old iPhone 3G won’t let us past the login screen, which isn’t exactly a wonderful first impression.

Whether this is going to be worth $10 a month for you is going to depend on your individual listening habits and what you want out of a cloud-based music service. If you never really buy music and like the idea of having a magic jukebox where you can listen immediately to just about anything that takes your fancy, then Spotify is going to work a treat — one search and that album you don’t own is playing through your speakers. Conversely, if you have a gargantuan iTunes library and the extent of your use for cloud-based services extends to occasionally using Grooveshark to stream that one album you only have on vinyl, or forgot to rip before you lost the CD, then Spotify probably isn’t for you — a free option like Grooveshark will work just fine.

It’s worth noting here that if you fall into the category of people who use streaming services for finding new music, you’re also likely to be underwhelmed — the sharing/social/music discovery aspects of Spotify are less extensive than those of, say, Rdio or Last.fm. There’s an option to connect to Facebook, which we tried out this morning — it basically allows you to see friends’ top artists and top tracks, and subscribe to their new playlists. (It also automatically shares all your iTunes playlists, which is perhaps something to be aware of if you don’t want the entire world to see the contents of “CD for mom”).

There’s also the option to share tracks and/or playlists via Facebook, Twitter, an internal Spotify profile, and external linking. Shared playlists, in particular, are hugely popular in Europe and make for a fine way to share a mixtape with a friend or the world — our friends over at The Quietus use these fairly frequently. But that’s it — there’s nothing like Last.fm’s radio feature or Pandora’s recommendation engine.

But quibbling about such things is probably not entirely fair to Spotify, because they seem to extend beyond the scope of what the product was designed to do. Basically, it aspires to be a subscription-based iTunes replacement that augments your own music with a huge cloud-based library of goodness. It’s not the revolution that the hype has made it out to be — but what it does, it does well. And if that’s all you need out of a service like this, then subscribe with confidence.

Filed Under:

Post comment as twitter logo facebook logo
Sort: Newest | Oldest

[...] the free version of Spotify has really annoying ads — but getting by with nonetheless. As we predicted, as the site hits its 6-month mark in the states in about a week, the free version will no longer [...]

[...] is a music streaming company that originated in Sweden. Spotify spread rapidly throughout Europe and spread to the United States in 2011 with a limited number of [...]

Who needs Spotify, when you've got nga-radio.com

@justin If those figures are correct, of course it's a joke for artists - i'm not convinced though - Lady Gaga is signed to Interscope / Universal - who 'apparently' own about 5% of Spotify. http://techcrunch.com/2009/08/07/this-is-quite-possibly-the-spotify-cap-table/ Personally i would love to see a breakdown of how much of a paid subscription fee reaches a label/artist when a user listens to a track. Quite often the Lady Gaga article and argument has been used (in Europe) as an excuse for people to continue to download through torrents.

Like Jeremy, when trying out Spotify yesterday, certain tracks on single albums wouldn't play. Searching Spotify's help forums yielded only many others complaining about this glitch, but no official Spotify customer support. I used Spotify with great success while living in the UK. However, my initial experience with my US account doesn't engender confidence and makes me hesitant to pay for a service that doesn't seem to work consistently. This glitch could be a function of using a free account, but if that's the purpose, it's a dumb strategy for making people pay.

@Jimmy - If you think cash ends up in artists pockets from your spotify subscription you are deluded. Lady Gaga got $167 for 1.7 million downloads of poker face. While spotify made $400,000 off the same downloads. Spotify are taking you for a mug and taking your cash at the same time.

As someone using the service for well over a year, I have to disagree with the statement in the 3rd paragraph from the end. I use it to listen to all the crap I was interested in but not originally willing to fork out on the CD / tape / record. From there, I have branched into a whole bunch of other music I didn't know existed. In terms of access to new albums, that's most likely a "distribution" issue, so record labels again prove themselves to be technological laggards.

@Jimmy - fair point re the iPhone app, but we still can't get the damn thing to work :-/

Without acces to the iPhone app this review is far from complete - the speed, convenience and value the full premium account offers a heavy music listener is incredible; No mention of the fact that cash does end up in the artist pockets (unlike Grooveshark), although the actual amount can be debated, or the potential for Independant artists distribution through the service. I ve been a premium customer for just over 2 years and it has completely replaced iTunes for me and I feel its well worth it - relevant comments about lack of recommendations and very basic social media integration but I don't really use or rely onthese features as tend to read about type of music I'm interested in and then go to spotify to listen to it but never used iTunes in the way either

I am so far underwhelmed by Spotify's selection of new albums (no Washed Out for example) and nearly every album I've listened to has songs that WILL NOT PLAY no matter what. It seems like MOG may be doing a better job for the same price. Maybe I'll check out RDIO.

Grooveshark beats Spotify hands down.

@Acer - the difference is that the free version of Grooveshark doesn't include audio ads and is thus perfectly usable. Its legality is also still a matter for debate: http://www.techdirt.com/articles/20110419/11434013962/grooveshark-insists-its-legal-points-out-that-using-dmca-safe-harbors-is-not-illegal.shtml http://news.cnet.com/8301-13526_3-20017633-27.html But, y'know, thanks for bothering to comment

Grooveshark charges customers for an ad-free version of their service, as well. Grooveshark uses this money to seek legal licenses for the music on their servers and removes unlicensed music in the meantime. Your article is badly biased and sounds like an advertisement itself. Poor form. Do some research next time.

just downloaded and used Spotify yesterday. agreed about the annoying ads, however this statement: "the kicker comes when you try to mute them — you can’t" is wrong. It appeared as though Spotify would pause the ad when you clicked mute - but you can just click play and the ad will start up again, with your computer on mute. A little annoying but not as bad as actually listening to the ad...

Great article. I have Spotify premium and I love it. But you said that that Spotify "automatically shares all your iTunes playlists", that's true, However, a user has the option of deciding which of their playlists they make available to friends and the public. That option can be found in the playlist edit feature.

Nice article. I'm still debating whether it's worth ditching my Rdio subscription, and I'm not sold yet. Rdio does a great job with recommendations, and I haven't quite seen that with Spotify...and yes, the free version of Spotify is terrible. I think I heard 12 ads when I was listening to 1 album..ow.

Oops, *All of the other articles, not "None of." Changed my sentence halfway!

Thanks for this very informative article! Even with all the hype, I still wasn't clear on exactly what Spotify WAS until today. None of the other articles I read seemed to assume you knew precisely what kind of service Spotify was offering. Now I know that I don't need it!

Trackbacks

  1. [...] is a music streaming company that originated in Sweden. Spotify spread rapidly throughout Europe and spread to the United States in 2011 with a limited number of [...]

  2. [...] the free version of Spotify has really annoying ads — but getting by with nonetheless. As we predicted, as the site hits its 6-month mark in the states in about a week, the free version will no longer [...]