There’s a new promo for the upcoming season of Weeds floating around the Internet that’s basically an advertisement for weed. Not that we’re complaining; we just find it an interesting marketing move on Showtime’s part. Last year’s Season 4 premiere was the network’s most-watched telecast on record, so it makes sense that they’re pulling out all the stops to create some viral buzz (we’re looking at you, Alanis and nude Nancy), but why bet on pot instead of your product to lure new viewers in? It seems kind of juvenile. Also: we don’t know any stoners who watch the show. Do you?
Written by Caroline Stanley