WTF of the Day: PETA’s New “Boyfriend Went Vegan” Ad Campaign

The fact that PETA feels the frequent need to be sexually provocative in order to get its message across to a wide audience is nothing new. But in this latest spot — where that message seems to be, if you’re lucky enough to be dating a vegan dude, you’ll have sex that’s so rough that it will put you in a neckbrace and brainwash you into buying him bags of vegetable fuel — seems like a strange misstep to me. In fact, it might be even worse than when they launched that animal-friendly porn site. Watch the questionable clip after the jump, and be sure to weigh in with your opinion in the comments. Or just explain to me why Jessica is suddenly smiling and in her underwear.

[via The Daily What]