TechCrunch thinks the “sharper, aerodynamic 3-feather design” is meant ot represent the obliteration of the fail whale. CNET insists that this new blue bird looks happier. Betabeat jests that it’s all part of a misguided attempt to win over Jonathan Franzen. But the best explanation of Twitter’s newly redesigned logo comes straight from the company’s creative director, Doug Bowman.
“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry,” he writes. “This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”
Whoa. We’re curious: did you even notice the logo change before we pointed it out?