You may remember a little bit of literary hubbub last fall when Jeffrey Eugenides’ enormous billboard went up in NYC’s Times Square — featuring the author doing his best sexy stare in a wind-blown vest under the words “swoon-worthy.” Well, best-selling author Jennifer Weiner has just launched a hilarious campaign for her new book, The Next Best Thing, which features the aforementioned vest in all its glory — wrapped (slightly more demurely) around Weiner, of course.
The whole thing is doubly funny when you remember Weiner’s criticisms of “overcoverage” for books by “white male literary darlings” — this seems like the perfect way to poke fun at the trend, and get a little overcoverage for herself at the same time. Sadly, the image was considered too “inside baseball” to go on Weiner’s own Times Square billboard — but she’s got one! And hey, we’re still enjoying it on the Internet. [via Salon]