10 Low-Budget Films That Became Unexpected Hits

The Blair Witch Project

First-time feature filmmakers Directors Daniel Myrick and Eduardo Sánchez laid the groundwork for their shaky cam classic The Blair Witch Project with a creepy, early viral marketing campaign online. Their eerily true-to-life reports and interviews posted online sparked a theatrical sensation that left audiences wondering if the film they had just watched was really about missing teenagers, or just a piece of well-crafted fiction. The improvised performances added to the unsettling realism and also saved money in the duo’s estimated $25,000 budget. Sánchez and Myrick were aiming for a cable movie at most and after grossing a surprising $248,639,099 million worldwide, they had brought found footage-style films to the mainstream.