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Photos of India's Garish, Expressive Truck Culture

Brooklyn photographer Dan Eckstein captured India’s truck driving culture during two trips through Rajasthan, Punjab, and Haryana. He describes the garish decorations that fill the rigs as a unique form of folk art, sporting glittering, tassel-filled markers that express everything from caste, religion, and Bollywood film favorites. His series, Horn Please, takes its name from the signs plastered across the back of most trucks in India — “a place where lanes are a mere suggestion, side-view mirrors are seldom used and modes of transport range from horse-drawn carts to eighteen-wheel trucks.” Grant Truck Road stretches from Afghanistan to Bangladesh and has become a fascinating hub of roadside culture. Enter the decorated domain of India’s truck drivers in our gallery.

Dan Eckstein, Horn Please

Dan Eckstein, Horn Please

Dan Eckstein, Horn Please

Dan Eckstein, Horn Please

Dan Eckstein, Horn Please

Dan Eckstein, Horn Please

Dan Eckstein, Horn Please

Dan Eckstein, Horn Please

Dan Eckstein, Horn Please

Dan Eckstein, Horn Please

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