The Literary Figures With the Weirdest Obsessions

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Marianne Moore

Marianne Moore was probably not obsessed with automobiles, but she was asked by Ford to come up with inspirational names for new ones, on the grounds that nobody knows words like a poet. Sadly they did not take her up on “Mongoose Civique” (would it run for 20 years?), “Resilient Bullet,” “Ford Silver Sword,” “Varsity Stroke,” Pastelogram,” “Andante con Moto,” or “Utopian Turtletop.” They went with Edsel instead.