Drama of the Brown and R. Kelly variety tends to grab national headlines, but things like Moore’s affair and Nugent’s batshit tweets get reported on music blogs, not on the nightly news. Hence, this next question: How closely do you follow music? With this one, a case study is useful. By the time Arcade Fire dropped Reflektor last October, many music obsessives had grown weary of the pre-release hype. The graffiti and secret messages and top-secret fancy-dress warehouse shows were a little much, but if you’re not someone who hits refresh on Pitchfork all day, it’s possible you came to the record with little or no knowledge of the massive PR campaign.
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