In a world where DVRs mean we don’t have to watch commercials on a regular basis, coming across a spot so creative that it sucks us in is a rarity. But it happens, usually thanks to some stunning visuals. After the jump, five recent videos that hit the viral sweet-spot, blurring the lines between advertising, art, and entertainment.
1. PACT, “The Garden of Eden”
2. HP, “Create Amazing” (Sadly, the filmmaker has pulled the video. We’ll update when it’s back up.)
3. CCTV TV, ink commercial
4. Guinness, “Bring it to Life”
5. Tronic Studio, “I Am”