‘Mad Men’ Fashion: Joan Holloway’s Most Iconic Style Moments


Wrapped Up In Red

Season 4, Episode 2 — “Christmas Comes But Once a Year”

Joan wears so many body-hugging, fire-engine-red dresses throughout the series, they all start to blend together into one flawless vision. But only one of them inspired a line of dialogue from showrunner Matthew Weiner. After he saw the dress, Weiner had Roger Sterling tell Joan to wear this specific dress at the company Christmas party, referring to it as, “the red dress, the one with the bow on the back, that makes you look like a present.”

“I showed him a picture from our fitting with Christina and he loved it so much that he said, ‘I’m going to write a line in there about the bow,’” Mad Men costume designer Janie Bryant told The New York Daily News. “It’s good when we inspire each other.”