The Morning's Top 5 Pop Culture Stories

1. Last night Conan O’Brien kicked off his live tour in Eugene, Oregon with appearances by Andy Richter, Triumph the Insult Comic Dog, and Masturbating Bear. Watch a video of him performing “I Will Survive.” [via HuffPo]
2. Starting today you’ll see ads on Twitter; this first round of “Promoted Tweets” will include ads from Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America. [via NPR]
3. Why expanding the Whitney Museum into downtown could lead to a lot more visitors. [via NYT]
4. Former Pink Floyd frontman Roger Waters is taking The Wall on a 36-city North American tour this fall. It has only been performed 31 times in concert. [via Reuters]
5. After 17 years, Supergrass is breaking up because of “musical differences.” [via NME]

Bonus link: Watch a ‘We’ve Got Company’ Movie Montage