Dear Readers,
When we launched Flavorpill 10 years ago, email was the magical new thing, and our big idea was to pick a shortlist of great events in NYC and send it to your inbox. Since then, we’ve expanded to San Francisco, Los Angeles, Chicago, London, Miami, and Las Vegas; launched branded mailers focused on art, books, and music; created a daily email of reviews; and launched a blog of cultural news and critique. Meanwhile, email has gotten a bit out of control. And, today, we’re putting out a fix: a reinvention of the email newsletter.
We’re still huge fans of email, but we must admit, it’s broken. For most of us, it has become an endless river of content: important information, useless information, love letters, work tasks, friends’ reminders, site notifications, fun newsletters, and the kitchen sink, all mixed up together, with the latest one right up there at the top of the list. And even though some of us practice lifehacker tools to keep it under control, we’re all just fighting back a river, which is getting bigger, stronger, and more frothy. That’s why it’s time for publishers who are focusing on the email to consolidate, personalize, and give their readers the opportunity to have full transparency and control over what they get.




