Rohin Guha


50 Reasons to Be Excited About Pop Music In 2013


It is a truth universally acknowledged that in event of a nuclear holocaust two things will persist: cockroaches and pop music. In our monthly Pop for Skeptics column, Rohin Guha explains how the latter need not be a terrifying thing to navigate, nuclear holocaust or not.

No pop fan really knows what to do with himself in January. It’s a special time of year when new fads are still being cooked up and otherwise unremarkable artists — nice to see you again, Nicole Scherzinger! — stand a fair shot at selling more than just a couple records. Some enterprising pop oracles might consult science, the stars, and mathematical trends to make all kinds of predictions about what is set to become “the next big thing.” Others, like me, will wait until some stuff has happened to do that. Sure, with January finally over and done with, it’s probably a bit too late to be making prognostications about what we should look forward to in pop this year, but to borrow a phrase from last year: YOLO. Below, then, are precisely 50 reasons to look forward to pop music in 2013.
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