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Water Gets a Street Art Makeover

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Perrier® sparkling natural mineral water has a long history of collaborating with renowned artists, from Warhol to Dali, and now it has turned to three internationally acclaimed street artists to re-imagine their iconic green water bottles and cans. JonOne (NYC/Paris), enhanced the glass bottle with bold, abstract designs; Sasu (Tokyo) adorned the plastic bottle with colorful geometrics; while Kobra (São Paulo) enriched the slim can with dynamic patterns. Check out all the #StreetArtbyPerrier bottles now, for a limited time. Which is your fave?

Check out behind-the-scenes video from the three artists, as well as some pics of their other work, to get an idea of the talent behind these exciting, limited-edition looks.
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History Begins Here: Luca Chiriani

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When we worked with Cole Haan to present our Inspiration Workshop at Wallplay last month, one of the many incredible discoveries we made was NYC artist Luca Chiriani, who helped us articulate the empowering theme “History Begins Here” through his original artwork. Other amazing elements of the weekend-long event series: Classes from General Assembly master teachers; panel discussions featuring creative thought-leaders and innovators; and a pop-up library from The Sketchbook Project. Check out the following video to see what inspires Chiriani, and keeps him motivated throughout his creative process.
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Handmade by Design: This Is How To Raise the Bar

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Handcrafting makes a difference. The care and craftsmanship in a handmade item, whether furniture, clothing, or spirits, is obvious. We wanted to celebrate the artisanal Roca Patrón tequila with a series of handmade bar tools. We tasked some incredible designers with creating unique and artisanal barware inspired by the new handcrafted Roca Patrón tequila; artists paid tribute to the small-batch, labor-intensive Tahona process behind the new tequila in their one-of-a-kind pieces.
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Handmade by Design: Nick Potash

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Handcrafting makes a difference. The care and craftsmanship in a handmade item, whether jewelry, clothing, or spirits, is obvious. We wanted to celebrate the artisanal Roca Patrón tequila with a series of handmade barware. Jeweler and metalworker Nick Potash created one-of-a-kind bar tools, inspired by Roca Patrón, and invited us into his studio in southern California to check out the process. Sterling silver, ebony wood, and bronze were transformed using simple but time-consuming processes like wax-casting and hand-carving. Best of all: they could be yours. We’re auctioning off all the custom commissioned items to raise money for DIFFA (Design Industry Foundation Fighting AIDS), one of the country’s largest nonprofit supporters of direct care for those living with HIV/AIDS. Check out the video, and enter your bid; the auction runs through October 3rd.
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Handmade by Design: Brooklyn SLaB

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Handcrafting makes a difference. The care and craftsmanship in a handmade item, whether furniture, clothing, or spirits, is obvious. We wanted to celebrate the artisanal Roca Patrón tequila with a series of handmade bar tools. Shannon Bowser of Brooklyn SLaB created a one-of-a-kind bar cart, inspired by Roca Patrón, and invited us into her summer studio in Maine to check out the process. Something she doesn’t mention in the video below: the stunning wooden cart uses 12 different types of wood and no nails. Best of all: it could be yours. We’re auctioning off all the custom commissioned items to raise money for DIFFA (Design Industry Foundation Fighting AIDS), one of the country’s largest nonprofit supporters of direct care for those living with HIV/AIDS. Check out the video, and enter your bid; the auction runs through October 3rd.
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History Begins Here: Starting a Legacy in NYC

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Proving that substance is the best style, earlier this month we teamed up with Cole Haan to present the Inspiration Workshop at Wallplay on NYC’s Lower East Side. Against the backdrop of New York Fashion Week, General Assembly teachers helped unlock guests’ potential via intimate classes like Sales Bootcamp and Cracking the Glass Ceiling. The Sketchbook Project inspired us with their mobile library of thousands of artist, inventor, author, and philanthropist notebooks. And evening panel discussions highlighted the incredible stories, successes, and challenges of driven and creative pioneers like the Mr. Gif team and Jerri Chou of The Feast. We hope you came away empowered. If you missed our Inspiration Workshop, check out our video recap and pics of the entire event, and learn why History Begins Here.
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Offbeat Adventures in San Diego

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Ahead of New Belgium’s Tour de Fat rolling into its final California destination, we wanted to highlight some offbeat adventures in this other city by the bay (San Francisco ain’t the only one!). Slightly wacky, always wonderful, find these gems around San Diego, and get excited for the Tour de Fat at Golden Hill Park on Saturday, September 27!
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How To Open Your City

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We spent the summer rewarding urban adventurers coast to coast with Heineken and our Routine Interruptions campaign. If you got a call from us, you already know how we hooked up the bold and inquisitive. But just because the summer and the campaign is winding down, doesn’t mean you can’t continue the journey on your own. Gleaned from a season spent exploring the unknown and relishing in it, here are some programs to keep an eye on to open your city.
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Routine Interruptions on Tour

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Heineken and Flavorpill have now successfully interrupted approximately 500 routines (and made thousands of phone calls in the process), all around the country. The contest runs through this month, so there’s still time for you to win an interruption, too. Winners have escaped the ordinary by attending underground dance parties, speakeasies, and concerts in Chicago, San Francisco, Los Angeles, Atlanta, and more. Check out photo highlights from Keep on Movin’, Honeycut, Lights Down Low, and Bang On! below, and remember: you’re only as fun as your last adventure. Enter to win your own Routine Interruption now!
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Offbeat Adventures in San Francisco

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San Francisco feels like a city built specifically for oddballs after offbeat adventures. Starting with the Gold Rush waaaay back in 1849 through the counterculture and hippie movement of the ’60s, to the current tech-sector mass migration, SF has proved to be a hotspot for gung-ho weirdos. What follows is our list of suggestions for modern-day urban explorers with a taste for the left-of-center. They all serve as fantastic support for New Belgium’s wacky Tour de Fat, an annual celebration of “bikes, beer & bemusement,” that lands Saturday, September 13th at Golden Gate Park with headliner Reggie Watts and thousands of local cycling enthusiasts.
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