Bob Dylan’s Career Finally Takes off with Chobani Super Bowl Commercial

“I want you, I want you / Yes I want you so bad / Chobani, I want you,” fans of Dylan and fermentation will be crooning after this year’s Super Bowl. Yes, the Greek yogurt company’s commercial for the game uses Dylan classic “I Want You” to underscore the tumultuous relationship between a grizzly bear and the probiotic breakfast snack. Oddly, he’ll also be appearing in Chrysler’s Super Bowl commercial, because after all, if you had to sum up Dylan’s career in three words, would they not be “football,” “yogurt,” and “SUVs?”