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Chip Kidd and Peter Mendelsund on the Art of Book Cover Design

Everyone knows that you’re not supposed to judge a book by its cover, but, well, everyone always does it anyway. Maybe that’s why the concepts behind book jacket design are so endlessly fascinating. In “The Art of Cover Design,” part of a series of videos on the inner workings of publishing giant Random House, some of today’s design greats talk about the process. [via The Casual Optimist]