From MoMA’s acquisition of select video games to the Museum of Moving Image’s current exhibition, video games have a bigger presence than ever in art and pop culture. And Hollywood’s no exception, with British sci-fi filmmaker Duncan Jones set to direct the adaptation of popular fantasy video game World of Warcraft. Aside from being David Bowie’s son, Jones is also known for directing Source Code and Moon, both humble features in contrast to the World of Warcraft project. The picture will be Jones’ biggest-budget project to date, costing $100 million, according to the Hollywood Reporter. As the Guardian‘s Ben Child points out, the film will also have “a ready-made audience” thanks to the game’s approximate of ten million players.