A couple of weeks back, we showed you Sofia Coppola’s lovely Miss Dior ad (starring Natalie Portman, melt). It seems that word’s getting around the Coppola family about the money tree that is fashion advertising; now her brother Roman has made an ad for Prada, promoting its new fragrance Prada Candy L’eau. His longtime collaborator Wes Anderson (they wrote Moonrise Kingdom and The Darjeeling Limited together) is also involved in the campaign, which kicked off yesterday with this tiny, 12-second teaser:
Two more teasers are expected this week. Prada will then unveil one longer clip per week, with the whole film online in four weeks, because what’s more commercial than dragging out an advertisement for a full month.