Big Mac, Filet-O-Fish, Quarter Pounder… Eames chair? One of these things is not like the other, but if a forward-thinking fast food industry has anything to do with it, lowbrow will no longer be a descriptor for purveyors of insta-food. Eateries like McDonald’s, Burger King, and Blimpie are angling for an upgrade, a palatable modernism that makes sleekly generic design easy for the masses to swallow.




