10 Ways We Totally Relate To BuzzFeed’s Jonah Peretti

Fusion’s Felix Salmon did a totally epic, 23,000-word “longread” with BuzzFeed founder and nascent media mogul Jonah Peretti, where we, the public, got to learn that even though Peretti is the king of viral content, he’s just like us! (Seriously, if you’re interested in the future of media and the internet, do read it. Peretti’s an emerging power and voice and what he’s doing with BuzzFeed will ripple out into the world.) But in the meantime, here are 10 things we learned about Peretti from the interview — with accompanying GIFs. Of course. … Read More

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Satire or Not, Clickhole Is Still Clickbait

I love The Onion. I really do. I think it’s a national treasure, a peerless source of political satire, and it makes me genuinely laugh out loud at least once every time I visit. I wish it every success. Its freshly launched spinoff site Clickhole, though — well, I’m not sure, put it that way. The idea of a site parodying BuzzFeed, Upworthy, and all the other viral content farms that fill everyone’s Facebook feeds with cat GIFs and inspirational videos seems laudable enough — but there’s something lacking in the execution, and also a feeling that this is a somewhat cynical exercise in luring readers into… well, a clickhole. … Read More

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Catfishing in the Content Farm: Angela Cheng’s War on Lady Gaga Drags Stan Culture Into the Spotlight

Late last year, as Lady Gaga was seemingly everywhere except at the top of the Hot 100 chart, a claim surfaced that she had lost her label, Interscope Records, $25 million on ARTPOP and that they would be forced to make layoffs. Sure, the album underperformed in comparison to Gaga’s previous work, but it still enjoyed sales figures that most artists would be delighted with — it debuted at #1 on the Billboard 200 chart and has to date sold some 679,000 copies stateside, on top of millions more around the world. So how could it have lost so much money? The unsubstantiated report came from music industry “insider” Angela Cheng, and appeared on, a content farm that has done what all content farms hope to do: trick corners of the Internet into believing it’s a credible website. … Read More

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You Loved the ‘First Kiss’ Video Because You Were Told to Love It

If you have Facebook, then chances are yesterday your feed was bombarded with people sharing a curious video wherein a bunch of “strangers” kiss one another. By now, I’m wagering you fall into one of two camps: you’re sick of seeing the bastard thing, or you found it life-affirming and wonderful and are wondering why there’s a backlash against it. Either way, I suspect the last thing you want to do is read more about it, but bear with me here, because beyond the superficial, the way the whole thing unfolded is a rather fascinating study in what we tend to call viral culture. … Read More

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BuzzFeed Books Won’t Kill Literary Criticism — But Book Snobbery Might

So here’s the thing: yesterday BuzzFeed Books named its new editor, a sometime friend of mine named Isaac Fitzgerald. I knew Isaac as the Managing Editor of a literary site known as The Rumpus, where I was a weekend editor for several months in 2012.  … Read More

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BuzzFeed Shift Editor Amy Odell's 5 Favorite Twitter Feeds

You can tell a lot about a person based on who they religiously follow on Twitter — or least that’s the driving idea behind this new weekly column. Every Monday we’ll ask an influential web editor to share some of his or her most prized feeds with you, along with a few exemplary tweets that will illustrate why you’ll soon be following along too. Our hope is that you’ll get a tiny glimpse inside the creative minds of some of online media’s brightest stars — and a more interesting Twitter feed of your own to boot!

To kick things off, we were lucky enough to score some recommendations from the lovely Amy Odell, the editor of BuzzFeed’s brand-new women’s vertical, Shift. Click through to check out her picks, and be sure to follow her on Twitter here. … Read More

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The Most Delightful Tumblrs of 2011

One of the most valuable players on the Internet over the last year, Tumblr has amazed us in how quickly it’s evolved from a small-staffed, ballsy experiment to a respected, widely used, interactive network of some of the funniest and highest-quality content out there. We’ve found that when we’re looking for some procrastination, inspiration, or just a good laugh, we often wind up on a Tumblr blog. Below the jump, browse through our 15 favorites of 2011, and tell us which others you think we should check out before the year is up. … Read More

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What You Missed This Weekend

Editor’s note: Every Monday morning our internet-savvy friends over at BuzzFeed bring you up to speed with a post filled with links to some of their favorite items on the web that you might have missed over the weekend. Enjoy!

Chris Brown might have been the biggest winner at last night’s BET Awards, but what… Read More

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BuzzFeed Presents: What You Missed This Weekend

Editor’s note: Every Monday morning our internet-savvy friends over at BuzzFeed will bring you up to speed with a post filled with links to some of their favorite items on the web that you might have missed over the weekend. Enjoy!

Unfortunately, the week starts off with some sad news from the music world. Famed… Read More

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