In the late 1950s, the Ford Motor Company introduced the Edsel, a car that failed so spectacularly it became synonymous with a corporate cluelessness. For two decades, the Edsel reigned as one of the most boneheaded blunders in all of automotive manufacturing. But in the mid-80s, the Edsel was usurped by an even more disastrous debut: the Yugo. It was an ugly car made cheaply in a communist country. What could possibly go wrong?
Nearly everything. From sub-par craftsmanship and disastrous safety ratings to gross corporate mismanagement and Cold War distrust, the Yugo is remembered best today not for its brief success but for its dismal failure. But if the Yugo was a lemon, Jason Vuic’s surprising page-turner is the lemonade: even though we know how it’s going to end (watch out for the iceberg, Yugo!), we’re held rapt by Vuic’s careful reconstruction of the peculiar history of a terrible idea.
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“Why keep the name? I’m literally the last man standing. Not bragging, not proud. It’s been a f*cking nightmare but I didn’t leave Guns and I didn’t drive others out. With Slash it’s been nothing more than pure strategy and saving face while manipulating the public like he used to me. I earned the right to protect my efforts and to be able to take advantage of our contract I’d worked hard for where Slash’s exact words were that he didn’t care. I get that some like a different version or lineup the same way some like a specific team line up or a particular year of a specific car but because you and I are getting played I’m supposed to throw the baby out with the bath water?”
Posting as “Dexter” on a Guns ‘N Roses message board, Axl Rose rambles off almost 4,600 words (and several odd emoticons) in response to fans’ questions about more than a decade’s worth of rumors.
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