Dan Brown

The 10 Goofiest “Viral” Marketing Campaigns in Movie History


Taken 3 (or, as its ads would have it, TAK3N — which I believe is pronounced “Take-three-en”?) is out Friday, and I can’t tell you anything about it, because (as is so often the case with the little masterpieces we’re given in January) it’s not being screened for critics. But I can tell you that it’s being marketed with a totally awesome LinkedIn campaign! Yes, the year’s least necessary sequel and your most annoying email sender have paired up to create a little bit of online movie marketing magic, reminding us that when it comes to creating film ad campaigns with the express purpose of “going viral,” the occasional Blair Witch or Cloverfield is often counterbalanced by numerous laughable embarrassments.
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50 Cultural Icons on Their Favorite Books


Everybody loves a good book. Yes, everybody — even the rich, famous and culturally relevant. And since there’s nothing better than a book recommendation from someone you already idolize, why not check out which ones they count as their favorites? Maybe you’ll wind up finding out that you have even more in common with Lady Gaga than you thought. Click through to find out which books your favorite cultural icons, from Bill Murray to Joan Didion to Nas, love best — and get to padding that reading …Read More