[Editor's note: While your Flavorwire editors take a much-needed holiday break, we're revisiting some of our most popular features of the year. This post was originally published August 3, 2011.] As Roger Ebert says, “It’s not what a movie is about, but how it is about it,” so who knows, maybe The Change-Up isn’t going to be an inane R-rated update of a 20-plus-years-stale narrative. (But it sure as hell looks like it.) We can’t say we’re too hopeful, though, particularly considering its numb-skulled print campaign, which high-lariously juxtaposes Jason Bateman’s miserable handling of twin infants with Ryan Reynolds’s delighted groping of twin models. They’re both in white! Which do you want — babies or babes? HAW HAW! (Indiewire’s @erickohn twit-pic’ed a piece of “subway film criticism” that nailed the issue fairly effectively.)
The movie poster is a tricky form, a very specific merging of art and commerce that must sell a product but hopefully also convey the essence of the picture in question. Occasionally, the marketers and artists responsible for them can run afoul — either in the court of public opinion, or in the boardrooms of the MPAA, who not only rate films but control their advertising. After the jump, we’ll take a look at ten movie posters that stirred up some controversy — sometimes intentionally, sometimes not.




