Fight Club

10 of the Best Viral Movie Marketing Campaigns

If falling in love with an android is wrong, then we don’t want to be right. The Prometheus team released a new viral video yesterday that captured everyone’s attention. We were already sold on seeing the upcoming Ridley Scott film — originally intended as a prequel to the director’s classic 1979 film Alien, about a space crew searching for the origins of humanity who happen upon something much more terrifying. The new clip featuring star Michael Fassbender has increased our anticipation tenfold. In the viral bit, Fassbender’s David makes an appearance in the form of an advertisement for sinister corporation Weyland Industries. Fassy plays an android indistinguishable from humans that promises he can carry out directives others might find “distressing or unethical.” Although the video is under three minutes long, it’s clear that the actor’s android transformation is flawless and delightfully creepy. We’re dying to see more. The video made us recall other fantastic viral marketing promotions that got us incredibly anxious for opening night. See some of our picks past the break, and check in with us below about your faves. … Read More

The Best of ’90s-Inspired Cosplay

Inspired by this amazing Daria photo shoot from deviantART user SoDespair, we decided to scour the Internet for some of the best ’90s-inspired cosplay that we could find. The super meta part in all this is that even though what we now call “cosplay” has been around for ages (you might know it better as “playing dress up,” only really, really well), its soaring popularity took off in the US during the 1990s, thanks to an increasing interest in Japanese anime. Since then, film and television fans have combed through pop culture’s most colorful characters to come up with what are, in many cases at least, truly incredible costumes. Some cosplayers truly transform their roles by staging a scene straight out of the past, while others can be admired for their spot-on caricatures no matter where they flaunt them. Click through for our roundup of seriously ’90s cosplay, and let us know in the comments which costume gets your vote. … Read More

What’s On at Flavorpill: The Links That Made the Rounds In Our Office

Today at Flavorpill, we got our first glimpse at Andrew Garfield in his Spidey getup. We found out that we have an entirely new astrological sign. We tried to imagine a musical version of Fight Club. We read some incredibly cute letters from little kids to Hogwarts.… Read More

10 Essential Books from the Last 25 Years

[Editor's note: Flavorwire is counting down our most popular features of 2010. This post comes in at position number 1It was originally published November 9, 2010.] The Guardian recently ran an article in which Rick Gekoski remarked on the disappearance of essential cultural books. He argued that a few decades ago, “there was a canon, which wasn’t limited to Shakespeare, Jane Austen and Scott Fitzgerald. You could assume people had read the hot contemporary books; when they hadn’t, it occasioned not merely puzzlement, but disapproval.” Well, Mr. Gekoski, we beg to differ. Here’s a short list of books that have found a place in Generation X’s (and for that matter, Y’s and W’s, too) common culture; books that people know about, relate to, and converge around, all from the last 25 years. Please share any other literary touchstones that are also part of this contemporary canon in the comments section. … Read More

A Guide to Meat Loaf's Best Acting Roles

You might know Meat Loaf best for his amazingly over-the-top jukebox anthems — classics like “Bat Out of Hell,” “Paradise By the Dashboard Light,” or “Two Out of Three Ain’t Bad” — but this hard rock icon also has a pretty impressive acting career. We’re not just talking a guest appearance on CSI (though we love you, Justin Bieber) but some serious cult film appearances. Plus, today is the Loaf’s 63rd birthday! Join us in wishing him many more bats out of hell, and check out his best TV and movie appearances, after the jump. … Read More

Why Copying Fight Club Is Never a Good Idea

Most of the Chuck Palahniuk fanboys we know own a Fight Club DVD. Many of them even had a poster to go along with it in college. We might have had a fake ID that “borrowed” the name Marla Singer back in the day. There’s also the Spartans, the Union Square fight club profiled in New York Magazine last summer. But yesterday a 17-year-old New Yorker was arrested for taking his dedication to the film too far. He bombed an Upper East Side Starbucks on Memorial Day because he wanted to be like Tyler Durden. … Read More

What’s on at Flavorpill: Links that made the rounds in our office.

Today at Flavorpill, we channeled our childhood by watching the GI Joe trailer. We decided that if Julian Schnabel keeps dropping the price on his West Village digs, we might have to make an offer.  We worried that one day, like the late Ms. Astor, we’ll have a team of prosecutors trying… Read More

All the Sad Young Literary Men

The New York Observer has a piece up today on the latest trend in literature: the anti-hero. So cutting edge! Apparently, there are two kinds of modern anti-heroes: the “emotionally misshapen,” socially dysfunctional tough guy, of which the prime examples are Holden Caulfield and the narrators of Notes from Underground and Fight Club, and the “the somewhat indulged, un-grown-up guy who has sort of philosophical ideas or objections to society and doesn’t know what to do with himself.” … Read More

A Cheat Sheet to Spending Tomorrow at the Multiplex

Perhaps the whole Christmas dinner with the family isn’t your thing, or maybe your religion requests that you stay as far away from the jolly fat man as possible (if that’s the case, we’re jealous) — but either way, there’s a reason why so many hotly-anticipated films open in theaters on Christmas Day … and it’s not so Santa’s elves would have something to do once their long shift finally ended.

Believe it or not, but a lot of people choose to spend their Christmas (which, in some circles, is just another day off from work) at the movies. And if you’re one of those people, then feel free to use the handy cheat sheet after the jump to help you decide what to see. … Read More