Good Advertising

Living Multimedia: Man Becomes Digital Canvas

A model completely covered in reflective silver paint sits in a chair. He closes his eyes, and is instantly colorized. Seconds later, he has been transformed into a superhero in a bright blue costume. Over the next few moments he also becomes a space captain, a sunglasses-wearing beach bum, a Google Map, and a Wall Street investment banker, among other things, until he finally disintegrates into a thousand little pieces — all thanks to the magic of digital projection mapping. While we’re not sure how effective it is as a promotional spot, the visuals in Excentric’s crazy new ad for Samsung’s Galaxy Y Duos smartphone — which we spotted thanks to Fast Company — are mindblowing. In fact, they might even top Peggy’s pitch for the Bean Ballet! Click through to watch the clip, and let us know if you’re a fan in the comments. … Read More

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Video of the Day: Dudeism

Dudeism is a way of life inspired by the Cohen Brother’s cult classic, The Big Lebowski. The idea behind it? According to the religion’s official website: “Life is short and complicated and nobody knows what to do about it. So don’t do anything about it. Just take it easy, man. Stop worrying so much whether you’ll make it into the finals. Kick back with some friends and some oat soda and whether you roll strikes or gutters, do your best to be true to yourself and others — that is to say, abide.” A follower’s “testimony” — which is also an ad for VW — after the… Read More

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