U2’s ‘Songs of Innocence’ iTunes Release Was About Relevance, Not Altruism


In 2014, it takes Apple and U2 to pull off a musical monoculture that rivals both Beyoncé’s 2013 sneak attack and Radiohead’s pay-what-you-want In Rainbows launch. The tech giants and the world-dominating rockers continued their decade-long business collaboration in a big way yesterday during the launch of Apple Watch, Apple Pay, and two different versions of the iPhone 6. Unbeknownst to the masses, Apple released U2’s unannounced but highly anticipated new album, Songs of Innocence, straight into the music library of every iTunes user worldwide. “This will be the largest album release in history. Over a half-billion people own it. Right now,” Apple CEO Tim Cook announced, before Bono and co. closed out the presentation at Apple’s Cupertino, California campus with the album’s opening track, “The Miracle (of Joey Ramone).”
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A Music Hoarder’s Eulogy for the iPod Classic


So there was an Apple event this week. Didja hear? There was a bit of coverage. Most of it focused on the zippy new iPhone 6, or the totally logical and necessary iWatch (seriously, I stopped wearing watches because of my iPhone, the snake is eating its own tail here), or the surprise free album by U2. But it also marked the official end of the “iPod Classic” — which, like Coca-Cola Classic, used to just be the damn iPod — and nobody seems to care all that much. Am I the only one who mourns for the …Read More