While the digital age has made the world seem smaller than ever, global culture remains endlessly diverse. Even if you’re intricately familiar with what your own culture has to offer, you’d have to travel extensively to experience everything people do for fun on this (still quite sizable) planet. To celebrate that diversity, and to bring a taste of the foreign to locals worldwide, Smirnoff unveiled the Nightlife Exchange Project — an impressively ambitious program that finds cities in 14 countries swapping the people and things that drive their late-night pulses with a selected sister city in another country.
A curator was chosen from among the tastemakers in each city, tasked with collaborating with an international counterpart to create the best cultural-exchange party possible. On November 27, the parties will take place in all 14 countries — which are as widespread as Lebanon, Poland, Venezuela, and Australia — with artists including N.E.R.D., Bonde do Role, Spoek Mathambo, Boys Noize, Los Amigos Invisibles, King Britt, and Zane Lowe (himself the curator for the UK) among those representing their countries as musical ambassadors in the exchange.
