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Logo Design

Design

Retro Redesigns of Indie Record Label Logos

By Tom Hawking on

Here at Flavorwire, we have something of a hankering for retro design, and as such we were rather taken by these reworked logotypes, especially as they happen to be the logos of some of our favorite record labels. The designs, which we spotted at Design Work Life, are the work of graphic designer and filmmaker Ben Geier, and form part of a project whereby he “redesign[s] all the logos of my favorite record labels in a retro style… taking lots of inspiration from the Batman animated series.” The results are kinda cool in a suitably retro kind of way; if you like them, there are more to be seen on Geier’s website. … Read More

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Design

Yikes: Famous Brand Logos Reimagined in Comic Sans

By Caroline Stanley on

Of all the typefaces in all of the world, Vincent Connare’s Comic Sans probably has the worst reputation — especially on the Internet. There have even been campaigns to have it banned. If you’ve ever found yourself wondering whether the ubiquitous, childlike font’s bad rap was well-deserved, we recommend checking out this series of reimagined logos that Russian designer Oleg Tarasov created just for the fun of it. Brace yourselves folks, because it ain’t pretty. … Read More

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Design

Trend Watch: The Rise of the “Friendly” Logo

By Claire Cottrell on

With all the virtual chit chat about Myspace’s second (third?) coming thanks to a new look and possibly a new logo, we got to thinking about a recent — dare we say disappointing — trend in the big business of branding. Myspace isn’t the only identity grappling with the reality of a brave new iWorld dominated by Facebook and its burgeoning entourage of enterprising social spaces. Everyone from Microsoft to eBay to Domino’s Pizza is feeling the need for a digital era makeover. The ubiquitous look: simple sans serifs in a pared back, “friendly” style. We’re all for simplicity, but why does simple and friendly have to mean flat, boring, and uninspired? Why the pursuit of friendly in a digital world?

Maybe the answer’s an obvious one. After all, every online thesaurus lists friendly as the number one synonym for social, the undisputed buzzword and ultimate objective of every brand on the planet. Click through to check out a handful of logos making headlines today as we take a look at why we think the rise of “friendly” design is more complicated than a simple synonym. … Read More

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Design

The Shocking Original Logos of 10 Major Companies

By Caroline Stanley on

Regular Flavorwire readers know that we’re completely obsessed with logo design — from the fascinating back stories on how companies’ logos were dreamed up, to what they would say if they were really telling the truth. Now thanks to a post over on StockLogos, we’ve gotten an interesting glimpse at the original (and much less recognizable) logos of some of the world’s biggest companies, juxtaposed with the visuals that we associate these brands with today. From an Apple logo featuring a drawing of Isaac Newton perched under an apple tree to a McDonald’s logo with nary a golden arch in sight, click through for a slideshow of some the most surprising makeovers that we discovered. … Read More

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Design

"Hipster" Redesigns of Famous Brand Logos

By Judy Berman on

The Coca-Cola logo may be classic, but is it really relevant to hip, metropolitan 20-somethings? With the motto “holding up a mirror to the artsy community,” a Tumblr called Hipster Branding proposes tongue-in-cheek solutions for popular brands looking to attract the cool kids. The blog’s mastermind, Dave Spengeler, redesigns corporate logos in a familiar minimalist style, with plenty of trendy signifiers — anchors, mustaches, Helvetica or old-fashioned fonts, the ubiquitous “X.” The results range from actually attractive to hilariously ridiculous; page through to see a few of our favorites, the follow Hipster Branding to keep up with the feed. … Read More

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Design

The Year’s Hottest Logo Trends

By Caroline Stanley on

For the past nine years Bill Gardner, the principal of Gardner Design and creator of LogoLounge.com, has filed an annual report on major trends in logo design worldwide. So what did he find this year? The definition of what a logo is has become more fluid — both literally and figuratively. Brown is the new black. Items related to wine were prevalent. Commas — or at least something approximating a comma shape — were hot. Also spotted: lots and lots of fruit, trees, and leaves. Click through to view examples of ten of the major trends from his 2011 report. … Read More

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Design

What If Corporate Logos Were Honest?

By Caroline Stanley on

That’s the question posed by Viktor Hertz, a Swedish graphic design freelancer and student, in his fantastic series Honest Logos. (If the name sounds familiar, we featured his pictogram movie posters not too long ago.) “Some are cheap, some might be a bit funny, some will maybe be brilliant,” Hugo explains. Admittedly, he totally has us pegged with his re-designed Facebook logo. Click through to check out a few more of our favorites. … Read More

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