Logos

Hip Brands’ Logos Get Hilarious Mass-Market Makeovers

In this post-Mad Man era, most people understand that branding plays an enormous role in making us consider a company “cool.” But in case you ever doubted that, the ad agency Cornett has put together a hilarious series (spotted via Laughing Squid) of hip companies’ logos remade in the style of America’s most mainstream corporations. Click through to see VICE transform into your mom’s favorite cable news network and Intelligentsia get the kind of Starbucks-approved makeover that would make any coffee snob to a spit-take, then visit Whit Hiler’s site for the entire collection. … Read More

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Zombified Versions of Famous Logos

Here at Flavorpill, we don’t need it to be Halloween to shower the zombie with (trepiditious) affection. The spooky holiday certainly inspires our love of flesh munchers, though. When we spotted designer Ben Fellowes’ zombified versions of classic logos on Design You Trust, we enjoyed his humorous and gory twist on the famous brands. Click through to see zombies take a bite out of design, and visit Fellowes’ website for more great work. … Read More

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Awesome Infographic: How Much Does a Logo Cost?

Earlier today Wendy’s debuted its new logo, a pared-down, cleaner version of the design that the fast food company had used since 1983, and the fifth update since founder Dave Thomas opened the first restaurant back in 1969. Most noticeably, the Western, old-timey font has been replaced with a bold, hand-drawn script, and… Read More

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Hipster Logos for Classic Animated TV Shows

Fashion logos have become so prevalent in our commodity culture, from the ubiquitous interlinked Chanel C’s to the high-school fashionista’s Abercrombie moose, that we rarely think about them as design object. But graphic designer Paul Marren considered them as such in a recent project in which he created new logos for popular 20th-century animated TV shows as they might look if they were marketing themselves as a fashion label. Check out his hipster-tinged reconstructions of classics such as Teenage Mutant Ninja Turtles and Mighty Mouse after the jump, and then be sure to check out more of his work here… Read More

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If the ‘Game of Thrones’ Houses Brewed Artisan Beers

It seems like the homesteads of the major houses in Game of Thrones have everything — stables, godswoods, fighting arenas, barracks — but none of them seem to have gotten around to building a decent brewery. Since our stalwart heroes (and dastardly villains) have got to get sick of all that dreamwine and Tears of Lys sometime, Neatorama pointed us towards this clever series of famous beer brands, redesigned as if they had been brewed in Westeros. After all, wouldn’t you rather kick back after a hard day of battle with a tangy can of Targaryen than with a run-of-the-mill Bud? Or maybe sip a Winterfell brew — guaranteed to be ice-cold? Click through to check out the beer labels, and if you’re enchanted, you can head over to the artist’s page here to order stickers (slap them on your actual beers for a GoT party theme!) and t-shirts. … Read More

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If Brand Logos Were Honest

Nowadays, anyone who steps outside their front door is inundated with branding everywhere they look. But what do we really see when we look at those famous logos? In this series, which we spotted over at iGNANT, Bucharest-based Behance user myHOTJuly has “undressed” some famous brands, pushing past the advertising to the company’s perceived true identity — even if that identity is just more advertising and very little product. Click through to check out a few of our favorite “naked brands” from the series, and then head on over to Behance to see even more. … Read More

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Corporate Logos as Glassy, Dripping Lollipops

What candy is to children, consumerism in general is to adults: instant gratification. Perhaps that’s what resonates about Italian-born photographer Massimo Gammacurta’s collection of lollipops shaped like corporate logos — a sweet, pale blue Apple; Chanel’s interlocking C’s in translucent, regal purple; and even a multicolored Disney emblem, dripping stringy sugar. Get a designer-branded head rush after the jump, and then visit Gammacurta’s website to see more of his work.  … Read More

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Famous Logos Cleverly Reimagined

We love these clever reimaginings of famous logos that Stock Logos created. The website looked at technology titans like Apple and Microsoft — and brand names like Starbucks and Gap — and put a humorous spin on their symbols with a minimalist twist. Did we mention the website imagines what the designs looked like in the past and future? Volkswagen was just starting to produce cars in 1939 when World War II broke out — which may explain the runic symbolism of Stock Logo’s earliest version. Nokia’s logo completely disappears by the time 2015 rolls around (sounds about right), Firefox’s future is a wash by 2050 — a sad end to its firebird beginnings, and IBM finally gets the “blue screen of death” in 2042. Check them all out past the break, and tell us which ones seem most accurate. … Read More

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Foo-Gos: Food Made Into Pop Culture Logos

Our mothers always told us not to play with our food, but perhaps she would sing a different tune if she knew that we could earn money by making logos out of food and posting the results to a blog. Although, chewing gum and spitting it out to make 8-bit portraits of Mario still involves playing with chewed gum, so maybe Mom was right after all.

Even so, it’s still fun to look at Foo-Gos impressive food creations, even if you don’t want to make your own food art after all. There are more behind the jump, but if you just can’t get enough, be sure to check out his extensive Flickr stream.

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Dueling Logos: Brands in the Middle of an Identity Crisis

How much of a brand’s visual identity is shaped by its biggest competitor? And how much does having someone to publicly play off of benefit them both? Those are the questions we’ve got on the brain after checking out the fantastic work in Stefan Asafti’s fascinating design project The Greatest Brandversations. The concept is simple, but effective; Asafti created new company logos for well-known brands like Apple and Coca Cola using the design elements directly associated with their rivals. “It is surprising how logos can influence other logos,” he writes. “The truth is that each pair of rivals has something in common, that something which has helped them to build one identity upon the other, this way becoming the biggest brands.” Click through to see the proof. … Read More

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