The Morihiro Harano-directed video for “I Won’t Let You Down” starts simply, as most OK Go music videos seem to:… Read More
Perhaps compensating for their generic indie-rock sound, OK Go have individuated themselves with astounding videos – the treadmill… Read More
As we noted last week, we were both intrigued and disconcerted by the arrival of the new Beach House video for “Wishes,” which features the ever-terrifying Ray “Leland Palmer” Wise lip-synching to the song as he directs some sort of weird gymanstic-centric cult meeting in a sports stadium. It’s the latest in a series of pretty awesome videos from Beach House, and it got us thinking about other bands who’ve really embraced the medium as an art form, making consistently great videos over the years. Here are some of our favorites!
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The well of music video ideas is somewhat limited, and three decades after the advent of MTV, it’s interesting to see the themes that have recurred again and again over the years. One of the more enduring conceits, curiously enough, has been the workout video, either rendered in parodic style or played completely straight. We’re not entirely sure why this is — perhaps because, stereotypically, musicians aren’t generally the ones who enjoy gym class, or perhaps the curiously sexualized imagery of the fitness video provides rich material for satire and also for commentary on our society. In any case, the arrival of the latest addition to the genre — Dan Deacon’s “Crash Jam” — has gotten us thinking about gym-centric videos past and present.
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