So, apparently this is the pop-up book of the future — and while we’re not exactly sure that the future needs a special kind of pop-up book, we have to admit it’s pretty awesome. Between Page and Screen, an “augmented reality pop-up book” by Amaranth Borsuk and Brad Bouse due to come out this spring in a limited run from Siglio Press, has printed symbols on every page that when held up to your webcam, spring up from the paper to become 3D poems. Poetry in three dimensions? Could get kind of interesting. Click through to watch the video, and let us know what you think in the comments.
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Waldo “Wally” Hunt, the man responsible for the modern renaissance of the pop-up book industry, passed away earlier this month at the age of 88. After selling his West Coast-based advertising agency in the early ’60s, Hunt ended up in New York City. Disillusioned with his company’s fate, Hunt looked for a new passion. He found it on Fifth Avenue when he caught a glimpse of a Czechoslovakian children’s pop-up book in a toy store window. From that moment on, Hunt essentially became the pop-up business.
He started Graphics International and, using his business savvy, produced a series of pop-up ads as part of a magazine campaign for Wrigley’s gum. After a few advertising-related ventures, Hunt sold Graphics International, moved back west, and opened Intervisual Books, a publishing firm that would dominate the market for decades, counting Disney among its clients. A dedicated collector of pop-up art, Hunt owned more than 4,000 antique and contemporary works.
Check out 10 of our favorite pop-up books after the jump.
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