Ron Howard

The 10 Goofiest “Viral” Marketing Campaigns in Movie History

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Taken 3 (or, as its ads would have it, TAK3N — which I believe is pronounced “Take-three-en”?) is out Friday, and I can’t tell you anything about it, because (as is so often the case with the little masterpieces we’re given in January) it’s not being screened for critics. But I can tell you that it’s being marketed with a totally awesome LinkedIn campaign! Yes, the year’s least necessary sequel and your most annoying email sender have paired up to create a little bit of online movie marketing magic, reminding us that when it comes to creating film ad campaigns with the express purpose of “going viral,” the occasional Blair Witch or Cloverfield is often counterbalanced by numerous laughable embarrassments.
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30 Years of Memorial Day Blockbusters, Ranked

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So, how’s your Memorial Day? Did you go out to the moving pictures? Chances are pretty good that you did — Memorial Day is one of the biggest movie-going weekends of the year, the Monday holiday adding another opportunity to hit the multiplex. And though it’s no longer the official kickoff for the summer movie season (a decade or so of Marvel movies have moved that milestone to the first weekend of May), it’s still a date that is earmarked, sometimes years in advance, by studios with blockbuster dollars in their eyes. That’s not to say that they usually open good blockbusters then; in fact, when your film editor took a look at the biggest Memorial Day moneymakers since Return of the Jedi back in ’83, it’s quite the race to the bottom. Here’s our ranking of them, from worst to best.
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Flavorwire’s Guide to Movies You Need to Stream This Week

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Welcome to Flavorwire’s streaming movie guide, in which we help you sift through the scores of movies streaming on Netflix, Hulu, Amazon, and other services to find the best of the recently available, freshly relevant, or soon to expire. This week, there’s great stuff from Joseph Gordon-Levitt, Clive Owen, Julianne Moore, Nick Offerman, Nathan Fillion, Alison Brie, Amy Acker, Clark Gregg, Frank Langella, Chiwetel Ejiofor, Michael Sheen, Joss Whedon, Ron Howard, and more. Check them out after the jump, and follow the title links to watch them right now.
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Wild Vintage Posters from Classic Roger Corman Drive-In Movies

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Chris Nashawaty’s wonderful new book Crab Monsters, Teenage Cavemen, and Candy Stripe Nurses is an homage to the “King of the B Movie”: Roger Corman, whose cheapo productions for American International Pictures and his own New World outfit, aimed squarely at drive-in and grindhouses, provided not only thrills for movie-goers but opportunities for countless young filmmakers looking for their first break. Nashawaty’s book (out now) is an affectionate tribute to the producer/director, an oral history with contributions by Corman and the many actors, directors, and technicians he employed. But it’s also a handsome coffee-table volume showcasing the distinctive art of these textbook exploitation movies, in which the marketing campaign was often devised before the script was even written. After the jump, we’ve selected ten of our favorite vintage Corman posters, accompanied by explanatory captions from the book.
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