Last weekend, the cinemas of America were bursting with several fine films — Captain America and Harry Potter in the multiplexes, The Guard, The Future, Tabloid, Project Nim at the art houses — yet the big hit was The Smurfs, a CGI-enhanced big-screen version of the intolerable, one-joke cartoon series from the 1980s. The film has been a punch line for months, but when the receipts were tallied up, The Smurfs came within a hair of beating the weekend’s top grosser, Cowboys & Aliens, co-starring no less than James Bond and Han Solo.
Suddenly, the previous big question surrounding The Smurfs (“How the hell did that get made?”) has been replaced by a bigger one (“How the hell did that make so much money?”) and sadly, both questions have the same answer: the ’80s nostalgia factor. It is not a phenomenon confined to the singular occurrence of The Smurfs; my own visit to multiplex this weekend confirmed the existence, via trailers and posters, of similarly unnecessary and unwelcome remakes of artifacts like Conan the Barbarian, Footloose, and Fright Night.
