Today, Vice made us laugh on purpose. “Before deciding to pull their product from the market, the FDA offered the makers of 4LOKO a warning that they could choose to put on each can if they wanted to continue selling the product,” Bob Odenkirk writes. “We’ve obtained a mock-up of that government-approved warning.” Click here to check out the larger version. [via Grub Street]

Remember when every brand was racing to get on Twitter? While its numbers continue to grow, for most companies, Tumblr remains an unexplored frontier. Some guesses at why: People are confused by what it is exactly. They’re not sure how to translate their product into a blog — let alone one that expands, rather than weakens, their brand. Communicating with your community can be intimidating. But in spite of the challenges, there are some people out there doing it right. After the jump, we’ll look at 10 big brands on Tumblr, and tell you whether or not we think they deserve a follow.

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Focusing on new technology, the Creators Project is an online and real-world hub for groundbreaking work from some of the best visual, multimedia, and musical artists of the digital age.

Founded by Vice and Intel, the Project pairs an increasingly intriguing web archive of work by the likes of Spike Jonze, Diplo, Romain Gavras, Danny Perez, Mark Ronson, Phoenix, and James Powderly with a series of immersive music and art events taking place in major metropolises throughout 2010. Next up is Seoul on August 28, followed by Beijing on September 17.

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Part fashion bible and part throwdown on all things obnoxiously hip, Gavin McInnes’ Street Boners satirizes the street-style photography phenomenon.

The former Vice main man rates each of his subjects on their modes of dress — from “rich hippie things to pocahipsters to the nerdy slut” — with a kitten-based rating system. Packed with over 1,200 snapshots and contributions from downtown culture icons including Debbie Harry and Chloë Sevigny, the book also features city travel guides and a timeline of “The History of Cool” from beatniks to ravers.

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Quirkmeister Miranda July brings wallflowers to life in a new photo series for Vice magazine. In the set of six vignettes, July casts herself as extras from iconic films like The Godfather, Dog Day Afternoon, and The Outsiders. Pairing the original film still with a stage portrait of herself dressed as otherwise invisible characters is typically Julyian: creative, offbeat, with a hint of uncalculated genius. Click through to see our favorites. Read More »

Today at Flavorpill, we were unsettled by a strange confluence of chihauhau mourning: there was the death of Taco Bell’s Gidget today, yes, but also a flashback to the passing of Mickey Rourke’s beloved chihuahua Loki with the news that Rourke will be honoring him with special slippers. Elsewhere in the animal kingdom, there was this life-size image of a blue whale. Speaking of astonishing sights (and sites), remember what the internet used to look like? The Daily Beast does, and it’s not pretty. The jury’s still out on whether or not John Oates’s mustache is pretty, but it is undoubtedly the first animated mustache to have its own Twitter feed. And that’s not all we learned today: The Guardian gave us a lesson in bookshelf etiquette, Vice gave us a guide to comics, and then the bell rang, and class was dismissed.