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Viktor Hertz

Design

Maximalist Pictogram Posters for Rock ‘n’ Roll Icons

By Judy Berman on

The last time we checked in with Swedish designer Viktor Hertz, he had created a series of minimalist pictogram posters for songs like Radiohead’s “Exit Music (for a Film)” and Pixies’ “Where Is My Mind.” But if you’re growing weary of the vogue for minimalism, perhaps you’ll be interested Hertz’s next music-obsessed project, a set of decidedly maximalist pictogram posters, each of which interprets a slew of songs by a rock ‘n’ roll icon. David Bowie’s poster, for example, features a baby in an stars-and-stripes diaper (“Young Americans”), canines with gems for heads (“Diamond Dogs”), and a guy holding a globe with a price tag on it (“The Man Who Sold the World”). Solve these and more stylish riddles in our gallery, and if you’re interested in owning the posters, you can do that by supporting Hertz’s FundedByMe campaign. … Read More

Design

A Graphic Designer’s Ode to Apple’s “Think Different” Campaign

By Caroline Stanley on

Back in the ’90s, you couldn’t turn on the TV or flip through a magazine without coming across one of Apple’s “Think Different” ads. While the company officially retired the slogan back in 2002, for most of us, the catchphrase — which was coined by Chiat/Day art director Craig Tanimoto — remains permanently engrained in our heads as an easy shorthand for Apple’s entire creative philosophy. With this in mind, Swedish graphic designer Viktor Hugo, whose minimalist song posters, honest corporate logos, and pictogram versions of famous films we’ve previously covered on the site, has created an equally inspired homage to the famed campaign.

“The Apple logo is just such a strong one, everyone recognizes it and have their own relation to it,” he told My Modern Met. “I thought it could be fun to elaborate with the concept and create a set with new ways of thinking. I hope Apple appreciates it, and doesn’t demand me to take them away!” Click through to check out a selection of our favorites from his latest project, which you can view in its entirety on Behance. … Read More

Music

Minimalist Pictogram Song Posters

By Romy Oltuski on

While many music releases go hand in hand with eye-catching poster art designed to compete for attention among a sea of flashy promotional material, Swedish designer Viktor Hertz decided to take the opposite approach in his minimalist renditions of posters for classic songs. Using bare pictography to express the essence of each track, he gets the promotional message across in the most efficacious — but still aesthetically pleasing — manner possible. Check out some of Hertz’s best hieroglyph-like posters after the jump. … Read More

Art

Pictogram Posters of Stanley Kubrick’s Films

By Marina Galperina on

Who else could summarize Stanley Kubrick‘s cinematic oeuvre into a series of perfect minimalist posters but the web-beloved Swedish graphic designer Viktor Hertz? Following up on his series of Pictogram Posters, Hertz serves up an all Kubrick pictogram extravaganza for an online exhibition in honor of the director at the French Cinémathèqu. Check out his brilliant series featuring the unsettling proportions of Lolita the picto-”nymph,” Private Pile’s tragic end and Alex DeLarge made villainous with signature bowler hat, cane, and lashes. … Read More