On Monday night Moby and Wall Street Journal Personal Technologies columnist Walt Mossberg will discuss music and entertainment in the digital age in a special event at Lincoln Center. To help prep us for the discussion, the gadgets guru hopped on the phone to chat about why we’re obsessed with certain brands, where the music industry missed the tech boat, and who we can look to for innovation next.

Flavorpill: What do you think makes the tech consumer so prone to fetishizing certain brands or objects?

Walt Mossberg: That’s a fascinating question. I think it’s more than fetishizing. There’s something I call “tech theology” and I think there are a couple of things at work here. People do fall in love with tech products — could be something like Twitter, which is a service, or something physical like an iPhone or BlackBerry. They fall in love with these things because they enhance their life in some way. It feels like they give them both power and pleasure, which is after all why we fall in love with most things. Read More »