Full of puzzles, games, and sage advice, branding legend Mark Simmons and music producer Dave Stewart’s The Business Playground is an invigorating handbook for creatively balancing work and play.
A companion to the pair’s online idea platform for would-be tycoons and their happy employees, the book sees former Eurythmic Stewart stepping confidently into his new role as a business guru, and includes zippy testimonials from fellow success stories like Mick Jagger and Richard Branson.
Follow the latest creative topics at the Business Playground website, download a free chapter, revisit the heyday of the Eurythmics, and buy a full copy of the book
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Oh dear. A “branding legend.” We used to call them parasites.
Interview about his book with GetInMedia:
“Music is never going to go away, obviously,” says Stewart, “but the way in which revenues can be generated from the music you’re making in order for an engineer to have a job are changing so fast. Kids used to think you needed a record deal with a record label. Well, BMG used to be a publisher. In fact, they started off by forcing Jews to print Nazi literature, so would you rather be signed to Ben & Jerry’s Ice Cream or BMG? They should look at every company in the world—even the shop at the corner—as a potential distributor online for the music. Stop worrying about the idea of a traditional record deal.”
http://getinmedia.com/articles/music/rediscovering-sandbox
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