Remember when every brand was racing to get on Twitter? While its numbers continue to grow, for most companies, Tumblr remains an unexplored frontier. Some guesses at why: People are confused by what it is exactly. They’re not sure how to translate their product into a blog — let alone one that expands, rather than weakens, their brand. Communicating with your community can be intimidating. But in spite of the challenges, there are some people out there doing it right. After the jump, we’ll look at 10 big brands on Tumblr, and tell you whether or not we think they deserve a follow.
Ann Taylor Loft
In April of this year, Ann Taylor’s Loft brand launched Live Love Loft, its first blog. Here’s where they were extremely smart: They hired Jessica Schroeder, who already had already built a strong following with her own blog What I wore, to guest edit for the first month, ensuring both quality and audience. Our only critique: Live Love Loft is no longer around. Bring it back!
Note: In other Ann Taylor/Tumblr news, we’re currently co-sponsoring a project with them called The Smartest Thing She’s Ever Said. We’re obviously biased, but it’s a cool rotating gallery/chain story that’s definitely worth checking out.