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A Peek Inside Small Gift: Celebrating 50 Years of Sanrio

For those of us in the US who’ve always dreamed of a Sanrio theme park, the Japanese toy company has finally heard our plea. Small Gift is a traveling art exhibit, playground, marketplace, and big-top, all in one, celebrating Sanrio’s 50-year legacy as the connoisseur of kawaii. The purveyor of pop culture has been home to such characters as Hello Kitty, Chococat, Badtz-maru, My Melody, and dozens of others. Now, the childhood (and adulthood) icons are coming to life at full-scale, carnival-style extravaganzas in Los Angeles and Miami, with Sanrio shops surfacing between. The only negative is that the pop-up fun-fair isn’t sticking around.

Click through below for Sanrio-inspired art from Luke Chueh, Gary Baseman, kozyndan, and others.


Courtesy Nouar and Sanrio