Pic of the Day: Urban Camouflage

Sabina Keric and Yvonne Bayer are the artists behind Urban Camouflage, a project that launched in 2007 when they were students at Konstfack University of Arts, Crafts, and Design in Sweden. Their work “deals with the question [of] how to camouflage oneself and one’s identity in the commercial space.” So yes, that’s one of them hiding under all of those Ikea bags in the photo above. The typical reaction? “Most employees reacted humorously, but we had some trouble with the management as well and had to quit some actions earlier than we wanted to,” they explain. “The reactions of customers were also very different. Some were interested and tried to touch the costume, others reacted irritated and stayed in some distance. There were also customers who ignored us completely.” Click through for additional photos and videos of the artists in action.

[via Super Punch]