If Will Ferrell decided to publish a book, what kind of book would it be? That’s what we’re asking ourselves in the wake of news that Funny or Die, the humor website founded by comedians Will Ferrell and Adam McKay back in 2007, plans to launch a book publishing imprint called Funny or Die Books. While the brand’s recent expansions into the worlds of film (Tim and Eric’s Billion Dollar Movie) and TV (Funny or Die Presents) make perfect sense to us, this one has us scratching our heads. Why get into the game now, when so many established publishers are downsizing, or bailing out completely? “Well, we like books, and we like reading,” Mike Farah, Funny or Die’s president of production told Vulture. “And we’re fortunate enough to be able to expand from the engine that is currently driving us. We felt like this would be a fun and logical space to get into. But we’re going to take it slowly, learning as we go.” The imprint’s first project, an e-book written by humorist Mike Sacks and the Pleasure Syndicate (Sex: Our Bodies, Our Junk) will debut in July; there’s no word yet on when we can expect the book version of Between Two Ferns With Zach Galifianakis (which, for the record, we’d totally buy).