10 Bands That Made Their Best Music After They “Sold Out”

Former LA Times pop critic Ann Powers came storming out of the gate yesterday with the first post for her new gig at NPR Music. Titled “It’s the Summer of Selling Out, and It Feels Fine,” her piece uses last weekend’s Coachella festival and the current crop of American Idol frontrunners to argue that 2011 is shaping up to be a good year “for all kinds of fans who like their music to feel free while it still aims for the center of the culture’s attention.” Part of Powers’s point is that “selling out” and making great music don’t have to be mutually exclusive.

Although we have immense respect for the underground, we think Powers makes an important point. The tale of a talented but naïve band signing their lives away to a major label and then collapsing under the pressure to sell product is a common narrative, but it’s also far from the only outcome. After the jump, we list ten bands that ditched the indies for the majors, licensed their music to commercials, and went pop — and were better off for it, artistically.

Blondie

Although mixing styles is the norm in the 21st century, in the ’70s you were supposed to pick your genre of choice and stick to it. Teenage dirtbags the world over could be divided into two camps: those who dreamt of partying the night away at Studio 54 and those who adopted “Disco sucks!” as their rallying cry. So it was a big deal when CBGB regulars and underground sensations Blondie recorded a disco track and released it on their third album, Parallel Lines. Partially inspired by the Bee Gees, the song was a major pop hit and rocketed the band to multi-platinum success. Other groundbreaking genre crossovers followed, from the rap-embellished “Rapture” to the reggae-flavored “The Tide Is High.” And you know what? While we’ll always love Blondie’s early stuff, Parallel Lines is by far the band’s best album.

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"I don't begrudge any artist for getting an audience. I'm sorry…I never found that poverty meant purity. That's rubbish." -David Bowie

How could Pablo Honey be "selling out" when it was their first record? What exactly were they changing in order to sell records? A sound they hadn't even developed yet? That's like saying The Beatles sold out with "Meet the Beatles". It doesn't make any damn sense.

Paul - How could you say White Blood Cells is their only classic? De Stijl and Elephant bookend their "classic" albums. You should check them out. KatieDementie - Only a chick would think KOL's were better AFTER Because of the Times. Before OBTN they were Rock N Roll. Pre-sellout, longhaired, handlebar mustache KOL would never end a show over some bird shit. They are just a pop band now with better drums.

On a purely superficial level, I'm kind of amazed at the degree modern Americans are now bleaching their teeth to unnatural whiteness after watching beautiful Deborah Harry from the 70s and seeing how her natural teeth look so yellow to my now brainwashed 2011 mind. If that even made sense... my mind is boggled right now.

Pablo Honey simply isn't a sell out album. You may not think it is very good and it may differ in style from subsequent Radiohead albums, but it does represent what the band were at that time. They just needed the extra year of two before releasing The Bends to work out what direction they wanted to go in (at that point anyway - their direction has obviously taken about 3 turns since then). I consider 'selling-out' to be altering your output to increase sales (i.e. to appeal to a broader audience). Pablo Honey doesn't fit this description. It just represents the stage they were at........

You could make an argument about Elvis being on the list too. The early material that he was hooked up with at RCA, esp. Lieber/Stoller and Otis Blackwell, are still amazing.

Just to erase any doubts, Disco really did suck A LOT! That being said, I like Parallel Lines too.

I have to say that my favorite White Stripes album was De Stijl before they sold out, it was through that album that they had record companies approaching them. I saw them 3 times in Melbourne Australia and it was their first time out of the Us . They played Japan,New Zealand and 6 shows in Melbourne. The buzz grew from show to show and record company execs were coming down to check out these small shows of around 100 people. I met Jack on that first tour and he was really nice and chatting to alot of people at the gigs. By the next tour for White Blood Cells , their attitudes were completely different and they were hating all the attention. By Get behind Me Satan and Icky Thump, the band had kind of tired out the sound they had created. Apart from that I totally agree with this list.

Thank you for posting Kim Gordon in all her shiny pink mock turtleneck jumpsuit glory.

Also Kings Of Leon. Only By The Night is their best stuff.

I really liked this article when I read it on Cracked.com a few weeks ago.

“selling out is not possible. Selling out, in an artistic sense, is to change one’s creative output to fit in with the commercial world. To create phony and insincere art in the hopes of becoming commercially successful. I’ve never done this and I can’t imagine I ever will.” So it's not selling out if license your song to Outback Steakhouse and let some commercial hack rewrite it? Wouldn't it be refreshing if the guy just admitted he did it for the money?

Guys, I appreciate the condescension as much as your next blogger, but consider what I actually said about Radiohead: Their first album was a sellout album, designed to make the record company money. After selling out, they did more interesting and artistically impressive things. Of course, if you don't agree that Pablo Honey was a sellout album, I kind of can't help you. The National is a good suggestion, though! As for Death Cab, I have a hard time listening to anything post-We Have the Facts...

radiohead? really? theyve done the exact opposite of sell out. theyve pursued their own tastes and ideas completely independent of what their fans or anyone else wants to hear. theyre the definition of an experimental band

I don't think the author of this article understands what selling out means, especially in the case of Radiohead. If anything, they reverse sold out. Also, the first Of Montreal and Decemberists albums are by far their best in my opinion, but I can't argue with taste. And sure as all fuck, Death Cab got expontentially worse after "selling out"(directed at Adam).

Definitely The National, their early stuff isn't comparable to their work now.

Too early to tell, and will probably garner backlash, but one could make a case for Death Cab for Cutie, maybe even Bright Eyes or The National.

Good list -- would take issue with the White Stripes though. White Blood Cells remains their lone "classic" record.