Sigh. According to CNN, P. Diddy has declared that he will now forever more (for a week) be known as ‘Swag,’ a slang term that we thought meant free stuff that you get from PR events or on fancy airlines, or possibly ‘swagger’, but apparently also just means ‘cool.’ In a video he released announcing his name change, um, Swag says, “I’ve gone as Puff, Puffy, Puff Daddy, P. Diddy, Diddy, King Combs – my real name is Sean Combs – and for a week, this week only, you can call me by my new name, Swag.” In case you were wondering whether this is just a publicity stunt, the name change is in honor of his comeback… from the flu. Watch the announcement video after the jump and let us know what you think in the comments.