How much does your clothing factor into the way other people see you? That’s the question were currently mulling over thanks to Switcheroo, a clever series from Vancouver-based photographer Hana Pesut that we spotted on Booooooom! The premise is pretty basic: Pesut snaps two photos of a couple in the same location. In the first image, each of her subjects is wearing what are presumably their own clothes; in the second, they swap both places and outfits. While in certain cases the switch is blatantly obvious, it’s almost negligible in others thanks to the couple’s similar aesthetic. Fascinating stuff! Click through to check it out.

Photo courtesy of Hana Pesut