Yes, this is real. After launching their website, eco-friendly French shoe brand JoJo realized that their shipping costs were much too expensive. They started looking for a creative solution, and boy did they find one: breeding super strong uber-pigeons to carry their wares to their customers, training them to recognize their destination with consumer-submitted photographs. One customer compliments his feathery courier, gushing, “She was totally professional. Unbelievable, she came to the right window. There’s a little bit of shit on it, really, but apart from that, honestly, perfect service. On time, perfectly packaged.” Click through for the video and let us know whether you would order your fashion accessories by carrier pigeon in the comments!