As I look through magazines and websites calling her Daring! A fashion rebel! The newest muse of Jean Paul Gautier! — desperately trying to pull off a ball gown with a jean vest and saddle shoes — I can’t help but think of one scene from AD where Michael’s sister Lindsay comes home from shopping with Rita and talks about how great her fashion sense is. They are both wearing a riding helmet with American Girl-style braids and a mini backpack.
Once it is revealed that Rita is retarded, Lindsay no longer sees her fashion as “edgy” but rather what it is — the best efforts of a mentally-challenged woman. The result is a pithy commentary about how people are willing to believe almost anything is a fashion trend as long as someone they deem stylish tells them so. Whether the creators of the show intended this or not. While even the fashion world seems to be tiring of Deyn’s freshness at this point (ditto for Albert Hammond Jr.), the hype machine surrounding her is indebted to the fact that a beautiful woman can sell anything — even the idea of who she really is.